As we all know returns is a big factor in ecommerce industry, ecommerce giants are coming up with ways to solve this problem. One of the ways to banned bad buyers, just like Amazon did in last month news article. The other way, which is trending now, is to allow consumer to try before buying. Alibaba’s TMall has introduced this “try before you buy” service for its online fashion shoppers.
The new service will let Alibaba Super Members (ie. loyal customers) with a Zhima credit (ie. Sesame Credit) score of over 550 to order clothes without payment and try them for seven days. If they decide to keep them, Tmall will automatically deduct the cost from their Alipay accounts. If not, shoppers can return them free of charge.
“Try before you buy” service is not new, in fact Amazon has pilot this program last year June 2017. It is called Prime Wardrobe, sharing similarities as its predecessor Stitch Fix and Nordstrom’s Trunk Club, which started in 2016.
In the latest news report 20 June 2018, Amazon’s pilot program is a success that it decided to open it up to all U.S Prime members.
Commentary by Maverick Chung